September 20, 2010
Are we going to fall for the Brandeis marketing trick?

I see on all kinds of sites (see e.g. http://www.bobdylanisis.com/contents/en-uk/d2.html) warnings like: “This item, which includes the Brandeis cd, is very limited and you are advised to order early to avoid disappointment.” Combined with the news on DylanExaminer: “Bob Dylan’s ‘Original Mono Recordings’ on vinyl delayed until December”. My goodness: we are being tricked into buying eight mono Bob Dylans albums on CD that we (at least I and probably you as well) have already on vinyl, CD and some of them remastered CD? And all this to hear seven songs (one incomplete) we have already (in different versions from different concerts) on several bootlegs? Are we that stupid? Probably we are.

6:13pm  |   URL: http://3dmindmapping.tumblr.com/post/1157831384/brandingbrandeis
(Notes: 10)
  
Filed under: Brandeis marketing Dylan 
September 3, 2010
Grateful Dead names

‘Mythical Ethical Icicle Tricycle’ or ‘His own sweet Advocates’ were the names Grateful Dead were considering for their band. Not able to agree on the name Jerry Garcia randomly picked a page in a dictionary (a 1956 edition) and saw the name grateful dead. The rest is history. It’s one of the many Dead stories that can be found in the excellent book Marketing lessons from the Grateful Dead. The writers conclude that “the Grateful Dead teaches us that a memorable name can bring success”.

8:27am  |   URL: http://3dmindmapping.tumblr.com/post/1058190835/gratefuldead
Filed under: grateful dead band names marketing 
Liked posts on Tumblr: More liked posts »